Current:Home > StocksBeyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch -MoneyStream
Beyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch
View
Date:2025-04-13 16:43:07
Beyoncé and ́sCéher Cécred hair care line know exactly what has the internet buzzing, as the singer teamed up with "Love Island" star Serena Page for a new hair care video.
In the latest episode of the brand's series, "Who's in the Cécred Salon," the reality TV star is the next guest to sit in the salon chair and receive the ultimate Cécred experience.
During the 8-minute video, a "super excited" Page sits back as she talks to the brand's Director of Education, Dr. Kari Williams, talks to her about the current state of her hair. "It's been in braids about ten-plus weeks, it hasn't had enough TLC while I was on the island," Page responds. "It was just cooped up in those braids, so I just took it out a few days ago."
Page elaborated on her choice to get a braided protective style before spending weeks in Fiji while filming "Love Island" − but now she's ready for a middle-part "buss down" hairstyle. The reality TV star also revealed she hadn't gone to the salon in years: "I'm just a DIY queen when it comes to my hair."
Dr. Williams then gave Page the ultimate Cécred experience, using products such as the reconstructing mask treatment, the clarifying shampoo and exfoliating scalp scrub and the hydrating conditioner.exfoliating scrubexfoliating scrub
Need a break? Play the USA TODAY Daily Crossword Puzzle.
Of course, Page didn't leave without sharing some laughs, dance breaks and some candid behind-the-scene moments with her boyfriend and fellow "Love Island" star Kordell Beckham, who makes a cameo in the video.
Before the video's release, the award-winning hair care brand teased the idea of Page being the next figure to get her hair done at the Cécred salon. Following the Season 6 reunion of the popular reality show on Aug. 19, the official Cécred Instagram account shared a clip of a woman, presumably Page, saying "I got a text" while sitting in the beauty chair.
Meanwhile, the text read "A hot new bombshell has entered the Cécred salon!"
Fans were quick to guess the islander in question. One user wrote, "Girl Serena I know that laugh from a mile away." Another fan asked what was on everyone's mind, "Beyoncé watches love island?"
Page is just the latest prominent figure to team up with the "Ya Ya" singer in the name of hair care.
Grammy Award-winning singer Victoria Monet was a featured guest in another episode of "Who's in the Cécred Salon." Many other celebrities have tried the products and have been featured in Cécred campaigns, too.
As fans know, the "Cowboy Carter" creator released her hair care line in February. She first teased the new business venture last May on Instagram while opening up about the impact of growing up in her mom's hair salon.
She wrote, "I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," Beyoncé wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy."
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
veryGood! (93943)
Related
- Pressure on a veteran and senator shows what’s next for those who oppose Trump
- Manager of pet grooming salon charged over death of corgi that fell off table
- California judges say they’re underpaid, and their new lawsuit could cost taxpayers millions
- Mega Millions winning numbers for Tuesday, Dec. 10 drawing: $619 million lottery jackpot
- Olympic disqualification of gold medal hopeful exposes 'dark side' of women's wrestling
- Our 12 favorites moments of 2024
- Oregon lawmakers to hold special session on emergency wildfire funding
- ParkMobile $32.8 million settlement: How to join class
- Federal court filings allege official committed perjury in lawsuit tied to Louisiana grain terminal
- The brewing recovery in Western North Carolina
Ranking
- Eva Mendes Shares Message of Gratitude to Olympics for Keeping Her and Ryan Gosling's Kids Private
- Netizens raise privacy concerns over Acra's Bizfile search function revealing citizens' IC numbers
- Stock market today: Asian shares advance, tracking rally on Wall Street
- Syrian rebel leader says he will dissolve toppled regime forces, close prisons
- Chuck Scarborough signs off: Hoda Kotb, Al Roker tribute legendary New York anchor
- The Voice Season 26 Crowns a New Winner
- Worst. Tariffs. Ever. (update)
- Stock market today: Asian stocks are mixed ahead of key US inflation data
Recommendation
Audit: California risked millions in homelessness funds due to poor anti-fraud protections
New Jersey targets plastic packaging that fills landfills and pollutes
GM to retreat from robotaxis and stop funding its Cruise autonomous vehicle unit
Gen Z is 'doom spending' its way through the holidays. What does that mean?
Illinois Gov. Pritzker calls for sheriff to resign after Sonya Massey shooting
How to watch the 'Blue Bloods' Season 14 finale: Final episode premiere date, cast
Sabrina Carpenter reveals her own hits made it on her personal Spotify Wrapped list
Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Follow Your Dreams